COMPANY PROFILE
Sinoshine Group was founded in 2011, which is a Group integrating the transaction of bulk commodity, biotechnology, cross-border supply chain management, financial industry chain, property investment and construction, daily chemical and food industry. At present, there are 7 tier-1 enterprises and 2 A-share listed enterprises in the group. The Group participates in a number of overseas listed companies. The Group is headquartered in Hong Kong Special Administrative Region with the domestic operations in Shanghai, Qingdao, Hangzhou, Fujian and the overseas operations in Singapore, Thailand, Malaysia, Indonesia and Sri Lanka.
Over the years, with the right leadership of the board of directors of the Group and with the joint efforts of the managers and all staff, Sinoshine people have been united and have stood together through thick and thin. We have energetically implemented the“going global” strategy to drive economy by trading, to attract talents by economy, to put talents first for building an economic structure and financial system. Recently, following the development strategy ofthe China-proposed Belt and Road Intiative, Sinoshine Group has accelerated the transformation of the strategy, what’s more, the efforts have been made to build an international investment bank with coordinated development of bulk commodity industry investment and financial services, which has promoted the sustained and rapid development of enterprises.


Fertilizer
On January 1, 2015, the Tariff Commission of the State Council issued a document to adjust the export tariff of chemical fertilizer and to implement a unified export tariff policy for urea throughout the year. Under the overcapacity, follow the Belt and Road Initiatives, Sinoshine seized the great opportunity to join in the international fertilizer industry. To accelerate its own industrial upgrading, meanwhile, to actively implement the “going global” strategy. Focusing on the traditional agricultural countries in China-Indochina Peninsula economic corridor which have huge demand for fertilizer on developing agricultural production, in 2015, Sinoshine Group successfullty signed five-year supply contracts with the Ministry of Agriculture of India, Sri Lanka, Malaysia, Indonesia and other countries. Therefore, Sinoshine has made long-term strategic cooperation with SinoAgri Holding Company Ltd., YUNNAN YUNTIANHUA CO., LTD, LUXI Chemical, Shanxi Jincheng Anthracite Coal Mining Group, HUBEI YIHUA CHEMICAL INDUSTRY CO., LTD, SHANDONG HUALU-HENGSHENG CHEMICAL CO., LTD. etc. those have tremendous strength. Sinoshine created a new agricultural system with product and service to explore the production system of grain and cash crops, providing industrial services from planting to marketing, from warehousing to logistics. The chairman of the group said that in the next decade, Southeast Asia and Africa will be the key strategic markets for the development of fertilizer industry. The research and development of bio fertilizer technology based on the direction of environmental pollution control by governments will promote a product with high efficient fertilizer and zero pollution to bring better economic benefits to agricultural countries.
Rubber
Sinoshine Rubber integrate the natural rubber plant, production, process, sales and research & Development as a whole. At present, at international development stage of supply chain financial services with trade as the guide, it combines the intension development and extension development. In 2006, Sinoshine Group rubber industry company actively studied, formulated and implemented the development plan of natural rubber industry which has promoted the development of this industry overseas. We set up a high-quality management term which focuses on the R & D and production of the natural rubber to switch to expanding in the South-Asia—Sri Lanka market. Natural rubber is one of the three major economic crops in Sri Lanka, and its added value accounts for about 7% of Sri Lanka’s GDP. In order to ensure the rapid development of the rubber industry, we have launched a 10-year cooperation project with Sri Lanka government called “ China—Sri Lanka rubber industry development plan” with a total investment of about US$1.5 billion.
Supply chain financing
Based on industry, with the clients as a center, research and trading as the core, risk control and talents as the guarantee, Sinoshine holdings deeply operates the domestic and foreign trade of chemical industry, fertilizer, rubber, raw materials and other bulk commodities, forming a pattern of combination of main business and spot business, complementary import and export, and linkage of domestic and foreign trade.
There are several business branches at different region at home and abroad to form a strategic planning for providing great service and going out.
Real Estate Property
Sinoshine persists in the principle of “build a brand with quality, found a business with integrity”. With the implementation of target plan and performance appraisal management mode, rolling development and efficient operation, and the development strategy of scale + brand, Sinoshine has a strong system competitiveness in real estate to maintain a rapid and steady development.
Food industry
Under the fast-pace life, many parents have no time to care about their children’s diet matching, which results in unbalanced nutritional situation. To help thousands of new families to improve the problems of children’s nutrition, our brand was born. We focus on the development of meals for 3-6 years old child on growing stage. We break the traditional sole prepared food product mix and provide the combined product mode with various flavour, the convenient and fast production mode and experience mode that combines education with enjoyment to start a new era of children's prepared food combination products and become a new leading brand under the update of consumption.
Daily Chemical Industry
Sinoshine is a brand developed by Sinoshine International in collaboration with international pharmaceutical companies, which guided by a philosophy of safe, natural and healthy products. Using high quality herbs and plants, our experts have developed formulations based on their professional experience to suit the needs of oriental women during pregnancy, childbirth and baby skin. Our products are gentle, non-irritating and popular with the majority of consumers.
Biotechnology
Zhongxiang Biological technology was founded in 2017, which is one of the emerging businesses of Sinoshine Group. Sinoshine Group has actively responded to and implemented measures for preventing the ecological pollution and damage in the process of economic development and has devoted to the development of the organic fertilizer for meeting the market needs on food safety, green, health and organic-ecology. We have developed new fertilizer products like organic fertilizer, bio-fertilizer, water-soluble fertilizer, edible fungus fertilizer based on natural, rich nutrient fertilizer etc. We have many new fertilizer production lines in Southeast Asian countries, Fujian, Inner Mongolia, Shandong, Yunnan, etc.

Corporate Culture
To project a first-class corporate image.We try our best to create value for human life, to set up a responsible and trustworthy image, to provide energy-saving, affordable product with safe and fashion. We build a stage for staff to challenge and fulfill themselves with competitive salary and active and challenging work environment.


Harmonious development, win-win cooperation
发展历程
DEVELOPMENT PATH
2003
In 2003-2010, relying on the China’s biggest shoes production base -- China’s shoe capital in Jinjiang, Fujian in which there are many brands sprung up. For the application and demand of new materials, we established a professional technical R&D team, and set up a chemical materials research laboratory and testing center for introducing the high-end chemical materials from Japan, Germany, Taiwan, South Korea and the United States. We dedicate to the R&D, production and sales of shoes sole materials, so the chemical material company -- HONGHAI HUAGONG has been founded.
In 2011, after years of rapid development in the field of chemical materials, we came into the bulk industry--rubber industry, at the time, FUJIAN ZHONGXIANG NEW ENERGY SCIENCE &TECHNOLOGY CO., LTD has been established. What’s more, the strategy of diversified development in the same industry.
2011
2014
In 2014, we responded positively to the national development strategy -- “the Belt and Road Initiatives” which focusing on the most Southeast Asia countries with the high percentage of agricultural rural population, the short supply of fertilizer and other agricultural production materials. The company is committed to the supply of fertilizers for the agricultural development of many countries in Southeast Asia from deep cooperation directions, such as fertilizer trade, direct investment, capacity cooperation, science and technology cooperation.
In 2015, for the acceleration in development, the improvement of facilities, the integration of the production area, and the construction of corporate headquarters and financial services area and other projects in Quanzhou based on which, we entered the real estate industry, so the Zhongxiang Real Estate Development Co., Ltd. has been set up.
2015
2016
In 2016, SINOSHINE INTERNATIONAL HOLDINGDS COMPANY LIMITED have started up a ten-years cooperation project with Sri Lanka government with the total investment amount is about $ 1.5 billion.
In 2017, based on years of supplying traditional chemical fertilizers to the agricultural countries in Southeast Asia and upon the request of the Ministry of Agriculture of many governments for improving soil environment, reducing environment pollution and increasing the effectiveness of the fertilizer, we established FUJIAN ZHONGXIANG NEW ENERGY SCIENCE &TECHNOLOGY CO., LTD to commit to the R&D, production and sales of the new organic fertilizer and biological fertilizer.
2017
2018
In 2018, we officially entered the financial capital market with the mature market system and regulations in Hongkong. We have set up a financing, funding company and have gained the licenses covering the security, trust, sponsor, insurance, asset arrangement etc.
In 2020, in the context of COVID-19, the E-commerce has met its new development opportunity. FUJIAN SHOUCHENG FENGDA SUPPLY CHAIN CO., LTD has been founded with the support of China’s government, which providing a service system for all links of supply chain, such as purchasing goods, logistics and storage, customs clearance, financing and trust, providing platform, the service of payment and operational assistance.
2020
To build an international enterprise
group with leading position in the industry

Leader’s speech
We greatly appreciate all leaders and colleagues for your concern and support on the development of Sinoshine Group. For your trust, care and support, Sinoshine Goup can develop steady and rapidly.
Over the years, with the right leadership of the board of directors of the Group and with the joint efforts of the managers and all staff, Sinoshine people have been united and have stood together through thick and thin. We have energetically implemented the“going global” strategy to drive economy by trading, to attract talents by economy, to put talents first for building an economic structure and financial system. Recently, following the development strategy ofthe China-proposed Belt and Road Intiative, Sinoshine Group has accelerated the transformation of the strategy, what’s more, the efforts have been made to build an international investment bank with coordinated development of bulk commodity industry investment and financial services, which has promoted the sustained and rapid development of enterprises.
It has been ten years since the establishment of Sinoshine Group. Ten years isnot a short time because it was an arduous journey, while ten years is not a long time because the stability and innovation are the fundamentals of enterprise development. In a best era in centuries, our Sinoshine staff will bear firmly in mind the original intention of founding and will uphold our excellent corporate culture and purpose. With the corporate vision of establishing a diversified industry leader with international competitiveness, we get together with excellent colleagues at home and abroad to achieve win-win situation with the concept of equality, respect, sunshine and standardization, and create an evergreen great cause!
HONOR
Sinoshine Group constantly explores and practices multisystem management covering the whole business, promotes linkage and joint efforts whin the organization, reduces defects and deviations, makes continuous improvement, gives full play to the overall, realizes high-speed and efficient operation, and builds the industry leading management level with excellent fine management and control ability.

Contact us
400-6879-666
Address:16/F,Strait Petrochemical Building,Binjiang Business District,Jinjiang City,Fujian,China
E-mail:gma@sinoshine.hk

PAGE COPYRIGHT SINOSHINE 闽ICP备17020654号 Power by huayao Technology